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Presentation Schedule

Day 2 (July 7, Tue.)

Concurrent Session 3, 4, 5 | Opening Ceremony | Poster Session 2 | APTA Board Meeting 

"Certificate of Presentation" for those presented at the conference will be available after the conference. 

[Important] All the abstract will ONLY be available during the conference. 

08:00 ~ 

Registration Desk Open [34F Foyer]

08:30 ~ 10:00

Concurrent Session 3

3.1 Consumer Behavior [3F, Kiku]

Moderator: Dr. Tim Ting-Yen Huang

  • Exploring Tourist Adaptability Across The Travel Process: Insights From Content Analysis Of Tourists’ Experiences // Wen-Shiung Huang (National Taiwan Ocean University)*; Yung-Sen Lin (Ling Tung University); Chih-Ming Cheng (Ling Tung University)

  • Investigating Consumer Preferences For Glamping Using Means-End Chain Theory // Sharon F. H. Pang (National Chi Nan University)*; Yen-Yu Lin (Chaoyang University of Technology)

  • Does Tourist Engagement Lead To Responsible Behavior? Evidence From Ha Long Bay, Vietnam // The Khanh Long (National Taichung University of Education)*; Homer C. Wu (National Taichung University of Education); Yun-Han Tseng (National Taichung University of Education); Yi-Qi Pan (National Taichung University of Education); Bau-Chang Chang (National Taichung University of Education)

  • The Sacredness Of Indigenous Festival And Tourists’ Perceived Transformation: The Sequential  Mediating Effects Of Spirituality And Transcendence // Sheng-Hshiung Tsaur (Ming Chuan University); Hsin Lin (National Chiayi University)*

3.2 Destination Management [3F, Ran]

Moderator: Dr. Yulan Yuan

  • •Designing Hong Kong As Education Destination: Stakeholder Perspective // Dori Davari (Hong Kong Polytechnic)*; SooCheong (Shawn) Jang (Purdue University)

  • Level Of Passenger Satisfaction In Naia Towards Quality Service // Criselda Regencia (PCU)*; Julius Baladhay (PCU); Jhanea Peleo (PCU); Sheena Relato (PCU)

  • How Residents’ Perceptions Of Urban Landscape Authenticity Affect Tourism Development Attitudes // Sung-Ta Liu (University of Taipei)*

  • Festivals’ Green Shift And Destination Brand Equity // Kathleen Liz Morante (Philippine Christian University)*; Cristina Caluza (Philippine Christian University); Earl Patrick Flores (Philippine Christian University); Edlyn Sandique (Philippine Christian University)

3.3 Tourism Marketing [3F, Koh]

Moderator: Dr. Naho Maruyama

  • Online Celebrity Brand Gestalt: Scale Development And Validation In Travel Live-Streaming Context // Thao Nhi Ho-Mai (Edith Cowan University); Phuong Tran (University of Economics Ho Chi Minh City)*

  • Beyond Virtual Tours: How Digital Twin–Inspired Cloud Heritage Experiences Drive Visiting, Sharing, And Conservation Support // Yuanhan Fang (Yonsei University)*

  • Not All Bleisure Travelers Are Alike: Motivational Segmentation Approach // Dongkeun Hur (MNU)*; Yuri Heo (Paradise Hotel Busan); Hany Kim (Pusan National University)

  • Public Park Marketing Messages Targeting People Of Color // KangJae Lee (University of Utah)*; Junga Han (North Carolina State University); Emily Smith (Downs & St. Germain Research); Stacy Supak (North Carolina State University); Whitney Knollenberg (North Carolina State University); Ann Savage (North Carolina State University); Jihee Kim (North Carolina Central University); Po-Ju Chen (Texas A&M University); Erin Seekamp (North Carolina State University)

3.4 Lodging Management/Consumer Behavior [3F, Sumire]

Moderator: Dr. Hyunghwa Oh

  • Emotions At Play: How Customer Aggression Drives Service Sabotage // Thi Tuyet Tran (Thuongmai University); Tan Vo-Thanh (De Vinci Research Center)*

  • Examining Consumer Usage Of Online-Merge-Offline (Omo) Travel E-Commerce Platforms // Sheng-Wei Lin (Chinese Culture University)*; Tsai-Ping Kao (Chinese Culture University)

  • The Impacts Of Behavioral Economics On Hotel Booking Behavior And Revenue Management // Van Pham (Salem State University)*

  • Expansion Of Servicescape With Smart Technology Environment In Hotel Settings // Ji-Hyeong Yang (Dong-A University)*; Yeong-Hyeon Hwang (Dong-A University)

3.5 Finance & Economics/Cultural & Heritage Tourism [3F, Sakura]

Moderator: Dr. Ken Tsai

  • The Impacts Of Mega-Events On Local Employment: A Systematic Literature Review // Longmiao Gao (University of Macau)*

  • Value Provision And Sustainability Of Long-Established Disaster Heritage Facilities: A Comparative Case Study In Japan // Atsutoshi Oshima (Utsunomiya University)*

  • Seeing Is Believing? Tourists’ Visual Authenticity Experience At A Chinese Heritage Destination // Xuelian Sun (Xiamen University)*; Bishu Lin (Xiamen University)

  • The Role Of Social Interaction Ties In Translating Travel Motivation For Cultural Experiences Into Destination Image And Event- And Tourism-Related Behavioral Intentions: Evidence From International Sport Tourists At The Kobe Marathon // Shiro Yamaguchi (University of Marketing and Distribution Sciences)*

10:00 ~ 10:30

Coffee Break [1F, Argos E/F]

10:30 ~ 12:00

APTA 2026 Opening Ceremony [1F, Argos E/F]
​Keynote Speech (Mr. Randy Durband, CEO GSTC)
"40 Years of Sustainable Tourism: Achievement, Challenges, & Prospects"

12:00 ~ 13:30

Conference Lunch [4F, Brasserie & Lounge Seala] 

13:30 ~ 15:00

Concurrent Session 4

4.1 Consumer Behavior [3F, Kiku]

Moderator: Dr. Lena Liang

  • “Functioning” Communication In Tourism Service Encounters Through Video Stimulated Recall Interviews // Yukinori Watanabe (Sagami Women's University)*

  • Consumer Responses To Commission-Driven Dual Pricing In Online Food Delivery: A Case Study From Vietnam // Phuong Luu (Dong-A University)*; Myungkeun Song (Dong-A University)

  • Leisure Capital And Well-Being Among Coffee Hobbyists: The Serial Mediating Roles Of Leisure Crafting And Leisure Engagement // Sheng-Hshiung Tsaur (Ming Chuan University); Hsin-Chang Chen (Fooyin University/National Chiayi University)*

  • From ESG Knowledge To Sustainable Tourism Practice In Air Travel // Chaemin Kang (Pusan National University)*; Nigina Djafarova (Pusan National University); Hany Kim (Pusan National University)

4.2 Consumer Behavior [3F, Ran]

Moderator: Dr. Shiang-Lih Chen McCain

  • Development Of A Model Of Experiential Effectiveness For Digital Smart Guding (Dsg) Devices // Chung-Ming Chuang (National Pingtung University)*

  • Scaffodling Tarvel Decision-Making With Generative Ai: An Exploratory Study // Yoonjung Kim (University of Surrey)*; Iis Tussyadiah (Unviersity of Surrey); Bora Kim (University of Surrey)

  • The Impact Of Smart Voice Assistant Script Styles On Traveler Acceptance In Cultural Tourism Recommendations: Mediation Of Social Presence And Moderation Of Age Generation // Yuru Shi (Hong Kong Baptist University)*; Chengle Zhang (University of Toronto)

  • Travel Preferences Based On MBTI Personality Types // Sann Raksmey (Khon Kaen University)*

4.3 Destination Management [3F, Koh]

Moderator: Dr. Mary Anne Tumanan

  • Tourists’ Responses To Overtourism: Perceived Crowding, Travel Experience, And Post-Purchase Behavioral Changes // Hsuan Hsuan Chang (Ming Chuan University)*

  • Developing A Demonstration Framework For Low-Carbon Ecotourism In National Parks Within The Context Of Net-Zero Transformation // Kuei-O Mo (Vanung University)*; Horng-Ju Deng (Vanung University)

  • Safety, Excitement, And Silence: Communication Strategies Across Activity Intensity In Hokkaido Nature Tourism // Setsuko Miyamoto (Sagami Women's University)*

  • How Climbing Tourism Drives Sustainability: Effect Of Awe And Inclusion Of Other In The Self // Huiyue Ye (City University of Macau)*; Wei Cong (Kansai University); Rob Law (University of Macau)

  • From Tourists To Co-Creators: Participant Involvement In Kyushu Olle // Jaewook Kim (Hiroshima University)*; Yuji Yashima (Wakayama University); Shigeru Toyoshima (Kyushu sangyo University); Hayato Nagai (Ritsumeikan University)

4.4 Restaurant & Food Service [3F, Sumire]

Moderator: Dr. Janet Chang

  • When And Why Restaurant Innovativeness Affects  Service Captivity // Ming-Way Li (Chihlee University of Technology); Habib Maulana Akbar (National Dong hwa University); Chien-Yu Chen (Chihlee University of Technology)*; Sou-Chin Wu (Chihlee University of Technology)

  • Evaluating The Knowledge And Implementation Of Food Safety Practices In Local Eateries In Malate, Manila // Gerald Peter Galvez (Philippine Christian University)*; Restlee Baroga (Philippine Christian University); Shiela Mae Lopez (Philippine Christian University); Bea Ocasla (Philippine Christian University)

  • Determinants Of Filipino Millennials’ Patronage And Loyalty To Green Restaurants: A Canonical Correlation Analysis // Jethro Ian Belano (University of the Philippines - Diliman)*; Shirley V Guevarra (University of the Philippines - Diliman)

  • Technology Adoption And Implementation Of Selected Filipino Restaurants Toward Sustainable Tourism At Fort Santiago, Intramuros, Philippines // Earl Patrick Flores (Philippine Christian University)*; Melodie Castillo (Philippine Christian University); Trisha Mae Gubot (Philippine Christian University); Mae Karen Manzo  (Philippine Christian University); Ileana Montenegro (Philippine Christian University); Joice Ann Nacion (Philippine Christian University)

4.5  Tourism and Hospitality Education/Other [3F, Sakura]

Moderator: Dr. Jinman Kim

  • Grace Under Pressure Through Human-Ai Collaboration: Investigating Stress Regulation And Effectiveness Of Generative Ai In Restaurant Service Competition Training // Shao-Chuan Wu (Huang Kuang University)*; You-De Dai (National Chi Nan University); Kai-Sen Yang (National Chi Nan University)

  • Where Can Creative Tourism Emerge? A Spatial Planning Approach // João Romão (Yasuda Women's University)*

  • “I Tell My Friends Back Home”: How International Students Practice Knowledge Diplomacy // Yolanda Zou (Hong Kong Polytechnic); Dori Davari (Hong Kong Polytechnic)*

  • Mindfulness In Tourism And Hospitality Research: Understanding A Multifaceted Concept // Cecilia Bartaloni (IPU New Zealand)*

15:00 ~ 15:30

Break/Poster Session 2 [34F Foyer]

  • The Influence Of Social Media Content On Accomodation Choice And Willingness To Pay Among Mz GenerationSon // Luu Thi Thanh Thao (Teikyo University)*

  • The Impact Of An Ideal Working Environment On Generation Z’s Intention To Stay In The Hospitality Industry: The Mediating Role Of Potential Satisfaction // Thi Hoang Dung Pham  (Duy Tan University)*

  • A Study On Comfort Food And Tourist Repurchase Intention // Janet Chang (National Kaohsiung University of Hospitality and Tourism)*; Ai Tseng (National Kaohsiung University of Hospitality and Tourism)

  • Policy-Driven Transformation Toward Sustainable Food Systems: Expanding The Aaad Model In Korea // Youngju Sun (Sookmyung Women's University); Heesun Jeong (Sookmyung Women's University); Jiyoung Yoon (Sookmyung Women's University)*

  • From Experience To Meaning: How Gastronomic Tourism Shapes Korean Food Preferences Through Semiotic Interpretation // Jisun Youn (Sookmyung Women's University); Heesun Jeong (Sookmyung Women's University); Hyobeen An (Sookmyung Women's University); Jiyoung Yoon (Sookmyung Women's University)*

  • Preparing Future Leaders For The Unknown: Enhancing Crisis Management Through Service Innovation In Hospitality Education // Sheng-Fang Chou (Ming Chuan University); Jeou-Shyan Horng (Shih Chien University); Chih-Hsing  Liu (National Kaohsiung University of Science and Technology); Tai-Yi Yu (Ming Chuan University); Yung-Chuan  Huang (National Kaohsiung University of Science and Technology); Quoc Phong La (National Kaohsiung University of Science and Technology)*

  • Developing A Qualia-Based Model For Smart Hotel Technology Services A Preliminary Investigation Via The Kj Method // Pi-Heng Chung (Hungkuo Delin University of Technology)*; Te-Yi Chang (National Kaohsiung University of Hospitality and Tourism)

  • Bridging The Inclusion Gap: A Comparative Analysis Of Employer Practices And Workforce Realities For People With Disabilities In The Canadian Tourism Sector // Jingen Liang (University of Prince Edward Island)*; Jing (April) Ling (Toronto Metropolitan University); Wayne Smith (Toronto Metropolitan University)

  • Agritourism Policy As A Tourism Governance Mechanism: Evidence From Taiwan // Rong-Da Liang (National Kaohsiung University of Hospitality and Tourism)*; Tung-Sheng Wang (National Kaohsiung University of Hospitality and Tourism); Yu-Chen Yeh (Overseas Chinese University)

  • Mapping 4Es-Based Segments And Emotional Signatures Evidence From National Museum Of Korea Reviews // Juhyun Kang (Jeju National University)*; Seong-bin Ko (Jeju National University); Juneseo Hong (Jeju National University)

  • The Human Side Of Artificial Intelligence And Its Effects On Employee Commitment And Retention In The Workplace // Lip Shin (Iowa State University)*; Chin-Hsun (Ken) Tsai (Iowa State University)

  • Enhancing AI Competencies In Tourism And Hospitality Students: The Roles Of Motivation, Technology Acceptance, And Perceived Risk // Yung-Chuan Huang (National Kaohsiung University of Science and Technology); Chih-Hsing Liu (National Kaohsiung University of Science and Technology);  Jeou-Shyan Horng (Shih Chien University); Sheng-Fang Chou (Ming Chuan University);  Tai-Yi Yu (Ming Chuan University); Maria Carmen B. Lapuz (Far Eastern University); Jun-You Lin (National Open University)*

  • Intercultural Hospitality Learning In An On‑Campus Exchange Between Nursing Students And International Students (Business Administration): Changes In Interest And Learning Experiences // Taeko Onodera (Teikyo Heisei University)*; Masae Oda (Teikyo Heisei University); Anna Kono (Teikyo Heisei University)

  • Solo But So Worth It: Exploring The Personal Value Of Traveling Alone // Linjing He (University of Guelph)*; WooMi Jo (University of Guelph)

  • Quality From 9 To 5? Retailer Opening Hours Influence Perceived Product Quality // Hyunghwa Oh (Toronto Metropolitan University)*; Eugune Chan (Behavieural)

  • Can Teacher Support Amplify The Benefits Of Internship Quality? Self-Efficacy As A Pathway To Perceived Employability Among Hospitality Students // Chen-Tsang Tsai (Tainan University of Technology)*

  • How Online Celebrity Responsibility Influences Followers’ Gift-Giving And Purchase Intentions In Livestreaming E-Commerce: From Consumer-Brand Relationship And Interactive Marketing Perspective // Phuong Thi Kim Tran (University of Economics Ho Chi Minh City); Thao Nhi Ho-Mai (Edith Cowan University)*

  • From Learning Strategies To Employability In Tourism And Hospitality Education: Mediating And Moderating Effects Of Learning Grit And Emotions // Chih-Hsing Liu (National Kaohsiung University of Science and Technology)*; Jun-You Lin (National Open University); Maria Carmen B. Lapuz (Far Eastern University)

  • Work–Leisure Conflict And Leisure Satisfaction Among Tourism Industry Employees: The Mediating And Moderating Roles Of Pet Companionship // Jehn-Yih Wong (Ming Chuan University); Jo-Hui Lin (National Chiayi University.); Chia Ying ChouHuang (Hungkuo Delin University of Technology)*

  • Developing A Qualia Indicator System For Green Restaurants:  An Exploratory Study Via The Kj Analysis // Pi-Heng Chung (Hungkuo Delin University of Technology)*; Te-Yi Chang (National Kaohsiung University of Hospitality and Tourism); Ching-Chih Huang (Hungkuo Delin University of Technology)

15:30 ~ 17:00

Concurrent Session 5

5.1 Consumer Behavior [3F, Kiku]

Moderator: Dr. WooMi Jo

  • Tourists’ Privacy Decision Making In Smart Tourism: The Moderating Roles Of Uncertainty And Cultural Differences // Hao Sun (Yamanashi Gakuin University)*

  • Does AI Authorship Matter? A Stimulus–Organism–Response Model Of Ai-Generated Short-Form Travel Videos // Kaige Zhu (Hokkaido University)*; Jiao Li (Hokkaido University); Shubin Yu (Hokkaido University); Jie Yang (Hokkaido University)

  • Tourists’ Sharing Drone Experiences In The Era Of Low-Altitude Sharing Economy Transformation: A Mixed-Methods Study // Haoran Chen (Macau University of Science and Technology)*; Jinlin Zhao (Florida International University); Chen Kuo Pai (Macau University of Science and Technology)

  • Sustainability Beyond Green Practices:  Cross-National Differences In How Environmental Performance Shapes Authenticity, Moral Satisfaction, And Brand Outcomes In Hotels // MiRan Kim (Michigan State University)*; Sungsam Chung (Korea Energy Economics Institute); Soyeon Kim (Western Kentucky University); Laee Choi (Colorado State University-Pueblo)

5.2 Destination Management [3F, Ran]

Moderator: Dr. Mohamed Elbarbary

  • •Aligning Market Demand And Local Supply In Agro-Edu-Tourism Development In East Halmahera, Indonesia // Khairiyah Kamilah (Bogor Agricultural University (IPB University)*; Fandawa Saputra (Andamata Indonesia); Mhd Muhajir Hasibuan (Sumatera Institute of Technology); Wandani Faitul (IPB University)

  • Ecotourism Trilemma And Developmental Bifurcation: Civic Pride As A Driver Of Divergent Pathways In The Yucatán Peninsula // Naotaka Hirami (Kagawa University)*; Alondra Pérez Guerrero (Kagawa University); Atzin Zayas Mendoza (Kagawa University); Pilar Estrada Cantú (Kagawa University)

  • Measuring Sustainability Through Food Security: Evidence From Batanes Islands,Philippines // Shirley Villosillo-Guevarra (University of the Philippines Diliman)*; Mary Anne Ramos-Tumanan (University of the Philippines); Jerome Jay Cabugao (Province of Batanes); Niam Karla Delos Santos (Batanes State College)

  • Vegan-Friendly Destinations: An Exploratory Study // Sheng-Hshiung Tsaur (Ming Chuan University); Tien-Cheng  Han (National Chiayi University); Hui-Hsuan Yen (National Cheng Kung University)*

5.3 Tourism Marketing [3F, Koh]

Moderator: Dr. Shuyue Huang

  • •From Arrival To Encore: A Phenomenological Analysis Of Urban Event Management And Fan Experience Across Major K-Pop Concert Venues In The Philippines // Kathleen Liz Morante (Philippine Christian University)*

  • A Scenario Based Approach To Cobranding Busan Screen Filmed Sites As Tourism Destinations // Sanghee Seo (Pusan National University)*; Bokja Lee (Pusan National University); Chaemin Kang (Pusan National University); Hany Kim (Pusan National University)

  • Health Tourism Experience As A Predictor Of Satisfaction And Loyalty Of Health Tourists: The Example Of Croatian Health Tourism Centers // Draženka Birkić (Karlovac University of Applied Sciences); Ivana Varičak (Karlovac University of Applied Sciences)*; Silvija Vitner Marković (Karlovac University of Applied Sciences)

  • From Experience To Service Blueprint: A Systematic Review Of Taiwanese Gastronomy Tourism // Yung-Jui Lee (National Kaohsiung University of Hospitality and Tourism)*; Te-Yi Chang (National Kaohsiung University of Hospitality and Tourism)

5.4 Others [3F, Sumire]

Moderator: Dr. Bruce Prideaux

  • Leadership In Hospitality And Tourism: An Integrative Review Of Positive And Dark Leadership Perspectives, Mechanisms, And Outcomes // Tsong-Zen Liu (National Kaohsiung University of Hospitality and Tourism)*; Shu-Fen Wu (National Kaohsiung University of Hospitality and Tourism); Ya-Ping Chang (Chinese Culture University)

  • How Does Artificial Intelligence Awareness Influence Employee Learning In The Hospitality Industry? The Moderating Effect Of Perceived Overqualification // Wen-Long Zhuang (Hungkuang University)*; Bo-Wei Liu (Hungkuang University)

  • An Investigation Of Casinos’ Sustainable Development Goals (SDGs) Practices In Macau // Shiang-Lih Chen McCain (Colorado Mesa University)*; Siyu Shi (Colorado Mesa University)

  • From Curiosity To Connection: Emotional Solidarity In Football Tourism // Wei Cong (Kansai university)*; Huiyue Ye (City University of Macau)

5.5 Cultural & Heritage Tourism [3F, Sakura]

Moderator: Dr. Jaeseok Lee

  • Social Learning In Protected Area Tourism In The Batanes Islands, Philippines // Edieser Dela Santa (University of the Philippines Diliman)*

  • From Experience To Stewardship: Guideability As A Structural Condition For Cultural Succession In TourismMegumi Masuda (Musubi Ltd.)*

  • Curatorial Strategy In Micro-Entrepreneurship: Driving Visitor Co-Creation And The Generation Of Cultural Capital A Case Study Of Rest Book & Bed In TaiwanYun Lee ( National ChiNan University)*; Pui Lam Chik (National ChiNan University); Feng Hsien Pang (National ChiNan University)

  • Exploring The Components Of Cultural Tourism Experiences Based On 24 Solar Terms: A Case Of Spring CommencesEliver Lin (Technological and Higher Education Institute of Hong Kong)*; Candace Fu (Hong Kong Metropolitan University); Colin Law (Hong Kong Shue Yan University)

15:30 ~ 17:00

APTA Board Meeting [34F Coner, Ocean Penthouse]

17:00 ~ 

Free Night

18:30 ~ 

APTA Board Dinner 

​© Created by APTA (Asia Pacific Tourism Association).

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